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Supra prices start at $50,945 but can exceed $57,000 with options. The offer was doubled in April to $2,000, although most car buyers may not have even noticed because Toyota still isn't advertising it like its other rebates & offers. Interestingly, this isn't the first time that we've seen Toyota offer discounts on the Supra.īack in March, the brand began offering dealers in most parts of the country a $1,000 dealer cash incentive to help lower prices for consumers. The 2021 Supra V6 will gain a boost in output and Toyota plans to introduce a new 4-cylinder turbo with a heavily-rumored lower price tag.
#Toyota employee lease program update
It's also worth noting that the Supra is due for an update later this year. For reference, over 304,000 Corollas were sold in the same period. Last year's sales figures show the brand managed to sell just 2,884 Supras, making it the company's lowest-volume passenger car apart from the Mirai, which isn't sold outside California.
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The fact is that the Supra is a very expensive, limited production car. So why is Toyota paying dealers to buy its most expensive car? No other Toyota benefits from such a large employee discount, and the offer is worth more than twice other Supra incentives that are available in May. Unlike a traditional dealer cash incentive that can be passed along to customers, the offer in question is treated as purchase assistance for dealer associates. According to a bulletin sent yesterday to dealers here in Southern California, the deal is aimed squarely at dealer employees instead of the average buyer. While most automakers are primarily focused on helping consumers amidst COVID-19, Toyota is giving dealership employees a $5,000 reason to buy the 2020 Supra.